Complex business transaction happen all the time, there are always plenty of lawyers and board meetings to tie everything off, but what about the customer you aim to serve? Where was he/she/they in the process. Allowing a talented marketing team to lead from the front of compllex transactions (let's say a Joint Venture between Fortune 500 firms) will not only help guide the path to the finish line, but ensure that you will succeed. Doubtful? This article presents one method w